Just marketing with no proof. Color me completely disinterested. I'm not an early adopter and definitely not of a product which doesn't provide relevant test results.
The result details are critical to see what engines in what boats and see if it's in any way relevant to oneself.
The last boating innovation we took a chance on was Sleipner/Sidepower Vector Stabilizers. They presented test results on a boat very similar to the one we were considering them on. Then on top of that Sunseeker had used them on many of the same boat with success.
It may be a great product, but no evidence of that today.