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Old 12-19-2012, 04:59 PM   #13
Woodsong
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City: Atlanta
Vessel Model: Bayliner 4550 Pilothouse
Join Date: Oct 2007
Posts: 1,630
How your boat is presented online is critical to getting buyers from 3 states over to call and inquire about your boat. Utilize a broker that has the absolute best presentation online for their listings you've ever seen. Are they on all the important listing websites, particularly yachtworld? Do they utilize social media and alternative marketing suited for today's market? Ask your broker what they do different than the 10,000,000 other brokers out there.

when talking with brokers, investigate their ratio of # of sold boats to total # of listings. This will help tell you who is actually selling and who is not. Anybody can list boats- you don't need that- you want it sold and that is a big difference in today's market.

What is your broker's background and personal reputation? Do they have experience in your type of boat? Do they have the people skills and communication skills in person, over the phone, and online to effectively communicate? What were they doing 6 months ago or 1 year ago- used tire salesman. Are they honest, do they tell you the truth about the market? have they provided you with comprehensive market research? Do they help you determine what you need to do to prep the boat for marketing?

I could go on and on but essentially the buying public continues to change and evolve and make no doubt about it- you can't just throw the boat on yachtworld and cross your fingers and get a deal closed.
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