Thread: NYT article
View Single Post
Old 01-29-2023, 07:38 AM   #5
twistedtree
Guru
 
twistedtree's Avatar
 
City: Vermont
Join Date: Jan 2013
Posts: 10,097
I wonder how many of the 23M people who viewed the TikTok video are also boaters who would use the app? It triggered 190,000 downloads, which is 68% of the lifetime downloads of the app. Would those have been real boaters, or just people curious to see what all the fuss is about. I suspect the real value is from follow-on like the NYT article, then this discussion that brings it to people who might actually care. It's just interesting to see how these various forms of advertising work, don't work, how they work, and why they work. This one strikes me as "completely by accident". I think pretty much anything like this that goes viral is "by accident", but who wouldn't like the results. It's a bit like winning the lottery. You have no influence or control over the outcome, but happy to take the win if it comes your way. I recall a discussion with a Venture Capital guy many years ago who referred to this sort of thing as a "hits" business model, referencing the computer gaming industry. Some games become big hits and the company is successful, and others never take off and the company fails, with no way to influence or predict the outcome in advance.


Re ticktok and such things, it seems to me that the world is full of sounds. There is nostly noise (at least around people), some useful sounds, and a small bit is music. Marketing is all about emerging from the noise with sounds of music to the ears of the people you want to reach. On one hand the internet has provided unrepresented way to send your sounds to very select groups of people in hopes it will sound like music to them (popup ads for boats because Google sees you are looking at boat porn). This is generally viewed as better than just making your noise louder than others in hopes of it sounding like music to the right people (domination of TV ads for pharmaceuticals). The internet has also created new ways to just make more noise, and boy is there a lot of it. TikTok strikes me as a "make more noise" approach.
__________________
MVTanglewood.com
twistedtree is online now   Reply With Quote