Originally Posted by Comodave
Why canít they find anyone to buy the money loosing Sea Ray?
1-Stern drives have died
2-They had it saddled with sport yachts and yachts and unneeded manufacturing.
3-The EU tariffs on boats eat into their sales and profits.
1-Eliminate sport yachts and yachts and close facilities again.
2-Switch emphasis to outboards and no longer leave that to just Bayliner.
3-Adjust organization to lower volume and try to achieve profitability.
4-Then either keep it or try to sell it again.
Current line has 15 stern drives, 8 outboards. Most of the outboards are the same basic boats as the stern drives, not designed initially as outboards. Expect to see a shift for 2019, but the big shift on the 2020 line where outboards will likely outnumber stern drives.
Success for them at this point will be break even, sell motors and engines, and build into a more desirable entity for potential buyers.