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Old 07-10-2016, 11:38 PM   #4
BandB
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City: Fort Lauderdale. Florida, USA
Join Date: Jan 2014
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Lack of organization, lack of a marketing plan. Hard to even gauge if the market is there. You're not going to do volume without having dealers or brokers promoting product and without having product available to see and walk on at shows and other places. They and Bering are both very interesting boat lines but their US presence is so minimal that very few people even know what they offer.

I don't know for sure whether there is a market or not and don't think we will ever know. Steel isn't mainstream for boats that size. Steel isn't mainstream for trawlers. You need someone or some people out there showing the potential buyers the advantages. It still wouldn't take over the market from fiberglass but it might have it's buyers. Just following a few of the owners like Mark would get some people interested.

Direct sales of a generally unknown line of boats from a Chinese factory just isn't a very good business model. There's one Coot to see in Sausalito. No other Seahorse product available for viewing and walking.

It's a plan that will sell a boat or two a year and perhaps the same in other markets. Not a plan that will ever build volume.

Boat shows are important, although outrageously expensive. They're hard for low volume companies to justify, they without presence at them, low volume companies are going to stay low volume.
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