View Single Post
Old 12-22-2015, 08:37 PM   #4
O C Diver
Guru
 
O C Diver's Avatar
 
City: Fort Myers, FL... Summers in the Great Lakes
Vessel Name: Slow Hand
Vessel Model: Cherubini Independence 45
Join Date: Dec 2010
Posts: 12,834
This is not a new concept. One only has to look to the automotive industry. When foreign car manufactures enter the USA market, they almost invariably started with small economy cars. After building brand loyalty, they start to build larger more comfortable cars with greater profit margins. The business model assumes that as there customers age and become more financially successful they will want more luxury and are willing to pay a higher price to a company they have brand loyalty with. One can look to companies like Grand Banks, Nordic Tug, maybe Nordhaven, and Kadey Krogan as examples of this business model. This model runs into trouble when they stop building the smaller models where younger consumers start.

Ted
__________________
Blog: mvslowhand.com
I'm tired of fast moves, I've got a slow groove, on my mind.....
I want to spend some time, Not come and go in a heated rush.....
"Slow Hand" by The Pointer Sisters
O C Diver is offline   Reply With Quote