Most of the companies have produced pretty good small outboards...under 20HP say. Many stories of long stored outboards starting in a pull or two....mine was an old 6hp Yammie that had been submerged 2X in salt water. 4 years storage, new fuel and 2 pulls.
The only exception is Mercury which I have heard too many complaints about hard starting.
Every major outboard manufacturer has had good and bad models, good and bad years and definitely good and bad dealer service...so brand new out of the box they can be set up incorrectly.
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