Reply
 
Thread Tools Search this Thread Display Modes
 
Old 12-04-2019, 11:44 AM   #1
Guru
 
Pau Hana's Avatar


 
City: Seattle, WA
Country: Good Ol' US of A!
Vessel Name: Pau Hana
Vessel Model: 1989 PT52 Overseas Yachtfisher
Join Date: Aug 2012
Posts: 2,107
SEA Magazine shutting down!

After 100 years...


https://www.tradeonlytoday.com/marin...op-publication
__________________
Advertisement

__________________
Peter- Marine Insurance Guru & tuna fishing addict!

1989 52' PT Overseas yachtfisher
Pau Hana is offline   Reply With Quote
Old 12-04-2019, 11:46 AM   #2
Guru
 
Comodave's Avatar
 
City: Au Gres, MI
Country: US
Vessel Name: Never Say Never
Vessel Model: President 41 DC
Join Date: Jul 2015
Posts: 6,330
That is too bad. Even though we live in the east now, I still subscribed to Sea.
__________________

__________________
Boat Nut:
If you are one there is no explanation necessary.
If you arenít one, there is no explanation possible.
Comodave is offline   Reply With Quote
Old 12-04-2019, 12:42 PM   #3
GFC
Guru
 
GFC's Avatar
 
City: Tri Cities, WA
Country: USA
Vessel Name: Beachcomber
Vessel Model: Sea Ray 550 Sedan Bridge
Join Date: Nov 2012
Posts: 3,784
Well that sucks. I've subscribed to SEA for many years and will miss it.
__________________
Mike and Tina
Beachcomber 1995 Sea Ray 550 Sedan Bridge
GFC is offline   Reply With Quote
Old 12-04-2019, 02:04 PM   #4
Master and Commander
 
markpierce's Avatar
 
City: Vallejo CA
Country: USA
Vessel Name: Carquinez Coot
Vessel Model: penultimate Seahorse Marine Coot hull #6
Join Date: Sep 2010
Posts: 11,550
Have been receiving the mag for many months at no cost. Didn't open most of the mags.
__________________
Kar-KEEN-ez Koot
markpierce is offline   Reply With Quote
Old 12-04-2019, 02:28 PM   #5
Guru
 
BandB's Avatar
 
City: Fort Lauderdale
Country: USA
Join Date: Jan 2014
Posts: 17,702
Publishers of newspapers and magazines continue to face the challenge and full time writers continue to lose jobs to part time bloggers. Before owning any magazines, I looked at it simplistically. Move more to the internet, seems simple.

However, the challenge is monetizing the internet content. Print content depended in varying degrees on advertising and subscriptions. Web content does the same. However, print advertisers paid far more per edition. A newpaper or magazine kept adding ad content to the point they were often 40% ads or more. They charged dearly for those ads, pointing out what a bargain they were compared to television or even radio and how much more effective. Web ads don't pay the same, and shouldn't as they don't carry the same value. You don't carry them with you, you view and leave and often barely view. So a full newspaper or magazine on the web generates far less ad revenue than the same in print.

Then subscriptions. The internet is free in the minds of most. Initially, people didn't charge for content. Wall Street Journal did. ESPN insider did. Slowly New York Times did and now most newspapers do but less than they did in print. The best sports information is now The Athletic and they charge but so very little compared to what they would for a print version. Still they've done enough to pull some of the best writers.

Today, for a print magazine to succeed it must be a "coffee table magazine", one you want to reference repeatedly. For instance, every city has a major magazine that is filled with a lot of "best of". There are also family and children's regular publications where you want to go back and reread. Many are timeless. Still sales are going to be far less than they once might have been. Sports Illustrated has done it with their swimsuit edition. Newspapers do it with their Sunday and Wednesday ads.

So, how do you make the transition? You go online knowing revenues will be far less. If you're online only, you save on the cost of printing. If you continue with a print version, you save some but you still have all the set up costs and print run costs. The only other place is you cut back on writers and reporters and "journalists", the true professionals. That lowers content value and further erodes things.

It's a very tough change and many have failed to successfully handle it. There is ton's of free content available online. It's not professionally written and it's often not accurate or informative but it's free. As a publisher, you must provide something that people are willing to pay for. That means exceptional and informative content. To advertisers, you can't just sell page views and even click throughs. You must be able to show advertisers that people come to them after seeing the ads.

Thinking has had to change and the publishing industry was slow to recognize that. Unfortunately, that means a tremendous loss. Hopefully a new generation will find new ways of revitalizing "publishing" both in print and online. There are some definite advantages. Timeliness is number one as the turnaround is so much quicker. Adding discussion and comments sections is another as you engage the reader.

To Boating magazines in particular, first as to advertising. Once builders and dealers were a huge source but they all now have their own web sites and won't pay what they did. Even if you have articles the reader wants to keep, the ads become stale so the fact the reader looks back carries less value. Ads need to be destination types, come to this place because it's great regardless of when you're reading this. The spring sale no longer carries as much value but we carry ads for marinas and yards that talk about their excellence and service and are timeless, brand building ads. Best of this nature ever was probably Coca-Cola's "I'd like to teach the World to Sing." Then sometimes it's just really good ad salespersons trying new things. But then some had cut back on salespeople too, sort of silly when you need more. We did a crazy experiment before Thanksgiving. We publish one of those upscale, everything advertised high priced, high society, snobby, local magazines. The type showing multi million dollar homes. Advertisers who do $100k landscaping or outdoor kitchen jobs. We had acquired some Ace Hardware stores and said "What the Heck, Let's try a pre-Thanksgiving ad." Now we had fliers sent out and much national and regional advertising but put an ad on grills in. Not $100k kitchens, but $399-1499 Kamado Joe, Weber, and Traeger. Result was people coming into a hardware store who never have been to one saying "I didn't know you sold grills here." These are the same people who made Costco the #1 Kamado Joe seller with their events around the country.

How does that apply to boating publications? Well, boaters are people too. Maybe you have some ads not simply about boating but other types of businesses trying to appeal to them. You know all the ad words and google ads used so widely where ads keep popping up of things you've previously looked at, maybe if you've got something special you show a viewer something they've never looked at before. Maybe he's been to all the boating sites but might benefit from the latest trends in treating knees without doing replacements or the same with backs. And in online publishing, don't strictly use the crutch of google and others, but get out and sell some of your own ads and build your own group of regular advertisers as that's another thing found that in publishing the true benefit of ads isn't one time but repeated ads.

Now, as to selling content, I don't see that as an answer for these type publications. If you don't update daily, I see it as low potential unless you're a true must have content provider. You have to bring value to your advertisers and bring in readers with your content but you can't charge readers to view.

I hate seeing magazines like those mentioned fold. I hate it every day I see news reporters fired in reductions. Unfortunately, too many have been too slow to react to the new publishing world and the economics it presents. They lost and we all lost too.
BandB is online now   Reply With Quote
Old 12-04-2019, 03:23 PM   #6
Guru
 
ancora's Avatar
 
Join Date: Dec 2007
Posts: 3,693
I got it for nothing, and that's about what it was worth to me...nothing. Did not relate in any way to my boating lifestyle. A quick glance, and into the recycle bin. I still have the Spring/Summer 1982 issue of "Trawler Cruiser Yacht" subtitled " for all who cruise under power." Now there was a magazine that filled the bill for me.
ancora is offline   Reply With Quote
Old 12-04-2019, 03:34 PM   #7
Guru
 
Ken E.'s Avatar
 
City: Bellingham WA
Country: United States
Vessel Name: Hatt Trick
Vessel Model: 45' Hatteras Convertible
Join Date: Nov 2016
Posts: 1,040
I also got it free. I did notice in the last issue that the managing editor was leaving, obviously tied in to them stopping production.
__________________
Ken on Hatt Trick
Ken E. is online now   Reply With Quote
Old 12-04-2019, 04:46 PM   #8
Guru
 
Woodland Hills's Avatar
 
City: Jacksonville
Country: USA
Vessel Name: Alzero
Vessel Model: Hatteras 63' CPMY
Join Date: Apr 2017
Posts: 927
I thought they had shut down years ago.......
Woodland Hills is offline   Reply With Quote
Old 12-04-2019, 05:18 PM   #9
Guru
 
City: Qualicum Beach, Vancouver Island
Country: Canada
Vessel Name: Capricorn
Vessel Model: Mariner 29 - Express Cruiser 1969
Join Date: Feb 2019
Posts: 737
Let me suggest our magazine that is the most popular in British Columbia and also covers the northern Washington area, Pacific Yachting:

https://www.pacificyachting.com/
rsn48 is offline   Reply With Quote
Old 12-04-2019, 06:11 PM   #10
Guru
 
Giggitoni's Avatar
 
City: Vallejo, California
Country: United States
Vessel Name: Mahalo Moi
Vessel Model: 1986 Grand Banks 42 Classic
Join Date: Jun 2008
Posts: 1,788
Who needs Sea Magazine when Trawler Forum has these characters: psneeld, OC Diver, Ski in NC, Sailor of Fortune, HeadMistress, Nomad Willy, Steve DAntonio, sunchaser, Pau Hana, ksanders, Moonstruck, Crusty Chief, Cardude, Northern Spy, and HopCar...just to name a few?
__________________
Ray
"Mahalo Moi"
1986 GB-42 Classic
ΜΟΛΩΝ ΛΑβΕ
Giggitoni is online now   Reply With Quote
Old 12-04-2019, 06:17 PM   #11
Guru
 
Pau Hana's Avatar


 
City: Seattle, WA
Country: Good Ol' US of A!
Vessel Name: Pau Hana
Vessel Model: 1989 PT52 Overseas Yachtfisher
Join Date: Aug 2012
Posts: 2,107
Quote:
Originally Posted by Giggitoni View Post
Who needs Sea Magazine when Trawler Forum has these characters: psneeld, OC Diver, Ski in NC, Sailor of Fortune, HeadMistress, Nomad Willy, Steve DAntonio, sunchaser, Pau Hana, ksanders, Moonstruck, Crusty Chief, Cardude, Northern Spy, and HopCar...just to name a few?
On behalf of of the above named scoundrels, I say...

Flattery will get you everywhere!
__________________
Peter- Marine Insurance Guru & tuna fishing addict!

1989 52' PT Overseas yachtfisher
Pau Hana is offline   Reply With Quote
Old 12-04-2019, 09:20 PM   #12
Senior Member
 
bogranjac1's Avatar
 
City: =
Country: western australia
Vessel Name: Nimiane
Vessel Model: Finn 8
Join Date: Jul 2014
Posts: 293
O.M.G.
Don't fail to include ��Mr RT Firefly��
__________________
Sea the swells out on the ocean
All a-movin' in a rhythm, If I didn't have to be here
I would surely be-ee there with them
song-'bali waters' from film-'morning of the earth'
bogranjac1 is offline   Reply With Quote
Old 12-04-2019, 09:34 PM   #13
Guru
 
Lepke's Avatar
 
City: Between Oregon and Alaska
Country: US
Vessel Name: Charlie Harper
Vessel Model: Wheeler Shipyard 83'
Join Date: Jun 2016
Posts: 1,671
Great! I don't read SEA, but get a free one every month. I guess because I have a big boat. I've called and emailed requesting them to stop, but it just keeps coming.
Magazines mail free copies, usually by zip code. So they can tell their advertisers they have so many magazines going to Beverly Hills, etc. And I suppose SEA wants to have bigger boat owners as recipients. They don't seem to care my boat is almost 80 years old. I did notice the magazine was getting thinner.
Lepke is online now   Reply With Quote
Old 12-04-2019, 10:12 PM   #14
Guru
 
Moonfish's Avatar


 
City: Port Townsend, WA
Country: USA
Vessel Name: Traveler
Vessel Model: Cheoy Lee 46 LRC
Join Date: Nov 2011
Posts: 983
Potential good news: https://www.ibinews.com/mergers-acqu...bSzQHTu5x3d02k
__________________
Darren
Port Townsend, WA
m/v Traveler - '79 Cheoy Lee 46 LRC
https://www.pacificnwboatertested.com
Moonfish is online now   Reply With Quote
Old 12-04-2019, 10:28 PM   #15
Guru
 
Moonfish's Avatar


 
City: Port Townsend, WA
Country: USA
Vessel Name: Traveler
Vessel Model: Cheoy Lee 46 LRC
Join Date: Nov 2011
Posts: 983
Quote:
Originally Posted by BandB View Post
Publishers of newspapers and magazines continue to face the challenge and full time writers continue to lose jobs to part time bloggers. Before owning any magazines, I looked at it simplistically. Move more to the internet, seems simple.

However, the challenge is monetizing the internet content. Print content depended in varying degrees on advertising and subscriptions. Web content does the same. However, print advertisers paid far more per edition. A newpaper or magazine kept adding ad content to the point they were often 40% ads or more. They charged dearly for those ads, pointing out what a bargain they were compared to television or even radio and how much more effective. Web ads don't pay the same, and shouldn't as they don't carry the same value. You don't carry them with you, you view and leave and often barely view. So a full newspaper or magazine on the web generates far less ad revenue than the same in print.

Then subscriptions. The internet is free in the minds of most. Initially, people didn't charge for content. Wall Street Journal did. ESPN insider did. Slowly New York Times did and now most newspapers do but less than they did in print. The best sports information is now The Athletic and they charge but so very little compared to what they would for a print version. Still they've done enough to pull some of the best writers.

Today, for a print magazine to succeed it must be a "coffee table magazine", one you want to reference repeatedly. For instance, every city has a major magazine that is filled with a lot of "best of". There are also family and children's regular publications where you want to go back and reread. Many are timeless. Still sales are going to be far less than they once might have been. Sports Illustrated has done it with their swimsuit edition. Newspapers do it with their Sunday and Wednesday ads.

So, how do you make the transition? You go online knowing revenues will be far less. If you're online only, you save on the cost of printing. If you continue with a print version, you save some but you still have all the set up costs and print run costs. The only other place is you cut back on writers and reporters and "journalists", the true professionals. That lowers content value and further erodes things.

It's a very tough change and many have failed to successfully handle it. There is ton's of free content available online. It's not professionally written and it's often not accurate or informative but it's free. As a publisher, you must provide something that people are willing to pay for. That means exceptional and informative content. To advertisers, you can't just sell page views and even click throughs. You must be able to show advertisers that people come to them after seeing the ads.

Thinking has had to change and the publishing industry was slow to recognize that. Unfortunately, that means a tremendous loss. Hopefully a new generation will find new ways of revitalizing "publishing" both in print and online. There are some definite advantages. Timeliness is number one as the turnaround is so much quicker. Adding discussion and comments sections is another as you engage the reader.

To Boating magazines in particular, first as to advertising. Once builders and dealers were a huge source but they all now have their own web sites and won't pay what they did. Even if you have articles the reader wants to keep, the ads become stale so the fact the reader looks back carries less value. Ads need to be destination types, come to this place because it's great regardless of when you're reading this. The spring sale no longer carries as much value but we carry ads for marinas and yards that talk about their excellence and service and are timeless, brand building ads. Best of this nature ever was probably Coca-Cola's "I'd like to teach the World to Sing." Then sometimes it's just really good ad salespersons trying new things. But then some had cut back on salespeople too, sort of silly when you need more. We did a crazy experiment before Thanksgiving. We publish one of those upscale, everything advertised high priced, high society, snobby, local magazines. The type showing multi million dollar homes. Advertisers who do $100k landscaping or outdoor kitchen jobs. We had acquired some Ace Hardware stores and said "What the Heck, Let's try a pre-Thanksgiving ad." Now we had fliers sent out and much national and regional advertising but put an ad on grills in. Not $100k kitchens, but $399-1499 Kamado Joe, Weber, and Traeger. Result was people coming into a hardware store who never have been to one saying "I didn't know you sold grills here." These are the same people who made Costco the #1 Kamado Joe seller with their events around the country.

How does that apply to boating publications? Well, boaters are people too. Maybe you have some ads not simply about boating but other types of businesses trying to appeal to them. You know all the ad words and google ads used so widely where ads keep popping up of things you've previously looked at, maybe if you've got something special you show a viewer something they've never looked at before. Maybe he's been to all the boating sites but might benefit from the latest trends in treating knees without doing replacements or the same with backs. And in online publishing, don't strictly use the crutch of google and others, but get out and sell some of your own ads and build your own group of regular advertisers as that's another thing found that in publishing the true benefit of ads isn't one time but repeated ads.

Now, as to selling content, I don't see that as an answer for these type publications. If you don't update daily, I see it as low potential unless you're a true must have content provider. You have to bring value to your advertisers and bring in readers with your content but you can't charge readers to view.

I hate seeing magazines like those mentioned fold. I hate it every day I see news reporters fired in reductions. Unfortunately, too many have been too slow to react to the new publishing world and the economics it presents. They lost and we all lost too.
Yup.

My wife and I work very closely with Latitudes & Attitudes magazine (she's the advertising director and I do various things). While the proverbial writing is indeed on the publishing industry wall, we continue to buck the trend and grow our print readership. However, we have Bob Bitchin and the power/draw of his outsized personality. We're lucky, because most publications don't have that. But we know Bob can't last forever. After all he's in his 70s.

We're going to visit them over Christmas and do some brainstorming. I think we might as well just get drunk and say let's ride the wave until it crashes on shore. Because I don't think we're going to be able to change the print publishing tide...
__________________
Darren
Port Townsend, WA
m/v Traveler - '79 Cheoy Lee 46 LRC
https://www.pacificnwboatertested.com
Moonfish is online now   Reply With Quote
Old 12-04-2019, 10:53 PM   #16
Guru
 
South of Heaven's Avatar
 
City: Sharon, Ma
Country: USA
Vessel Name: Slow Lane
Vessel Model: 2005 Silverton 35 Motoryacht
Join Date: May 2017
Posts: 1,002
Never heard of it.
__________________
Jason

2005 Silverton 35 Motoryacht
South of Heaven is offline   Reply With Quote
Old 12-04-2019, 11:39 PM   #17
Guru
 
Pau Hana's Avatar


 
City: Seattle, WA
Country: Good Ol' US of A!
Vessel Name: Pau Hana
Vessel Model: 1989 PT52 Overseas Yachtfisher
Join Date: Aug 2012
Posts: 2,107
Tonight’s update:

https://www.ibinews.com/mergers-acqu...bSzQHTu5x3d02k
__________________
Peter- Marine Insurance Guru & tuna fishing addict!

1989 52' PT Overseas yachtfisher
Pau Hana is offline   Reply With Quote
Old 12-06-2019, 01:33 PM   #18
Guru
 
ancora's Avatar
 
Join Date: Dec 2007
Posts: 3,693
Just got my free December issue of Sea magazine with new editor John Virata. No mention of shutting down.
ancora is offline   Reply With Quote
Old 12-06-2019, 02:08 PM   #19
Guru
 
ben2go's Avatar
 
City: Upstate,SC
Country: USA
Vessel Name: Dutch Barge Caroliner
Vessel Model: Selway-Fisher 45' Teign Luxe Motor
Join Date: May 2012
Posts: 2,656
A lot of publishing companies go under instead of getting the right staff in place to help them transition to the internet. It's sad at times to lose good publication to evolving technologies. I wouldn't mind have my favorite rag online. It would be nice if I could down load each mag as a PDF or similar to read off line. It wouldn't be much different than reading an E book, I think. A few small moto rags I was into went strictly online with PDF downloads. Some were free with sponsored funding and advertising while a few had adverts and a small monthly or yearly subscription fee.
__________________
What a pain in the transom.

ben2go is offline   Reply With Quote
Old 12-08-2019, 12:23 AM   #20
Guru
 
Northern Spy's Avatar
 
City: Powell River, BC
Country: Canada
Vessel Name: Northern Spy
Vessel Model: Nordic Tug 26
Join Date: Feb 2012
Posts: 3,107
Quote:
Originally Posted by Giggitoni View Post
Who needs Sea Magazine when Trawler Forum has these characters: psneeld, OC Diver, Ski in NC, Sailor of Fortune, HeadMistress, Nomad Willy, Steve DAntonio, sunchaser, Pau Hana, ksanders, Moonstruck, Crusty Chief, Cardude, Northern Spy, and HopCar...just to name a few?
Having never read Sea, I'm not really sure how to comment. But yeah, the term "character," has been bantered about previously...
__________________

Northern Spy is online now   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off





All times are GMT -5. The time now is 01:01 PM.


Powered by vBulletin® Version 3.8.8 Beta 4
Copyright ©2000 - 2020, vBulletin Solutions, Inc.
Search Engine Optimization by vBSEO 3.6.0
Copyright 2006 - 2012
×